Oregon Experience

Oregon Public Broadcasting's Oregon Experience is undergoing a rebrand—or rather, a refresh. This project brings together a creative team with the goal of elevating the brand for a new generation while honoring the legacy its loyal audience knows and trusts. The logo is thoughtfully considered for each piece, and the visual style reflects a careful exploration of time, texture, color and composition.

collaboration • re-brand
Creative Director: Van Cooley
Graphic Designers: Sheyla Felix, Sharon Albor and Jenny Davanh
This project continues throughout 2025. 

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